Quirky Shops: Either Or & Doodlage

Thursday, 7 February 2013

When I wrote about Either Or the other week, I promised to write a part two. Well, here it is. As I'd mentioned in my previous post, Either Or has been a great supporter of up and coming  Indian fashion brands and they also encourage sustainable fashion. Happily Unmarried and Chumbak are friends of Either Or and were supported by the store. However, the best example of the store's support of young, ethical and quirky is it's collaboration with Doodlage.

When I first spotted this lovely jumpsuit with whimsical bunny prints on one of the store rails, I bounced with joy. When Laxmi brought out more of Doodlage's delights, I was utterly smitten. Doodlage makes gorgeous fashion items out of used clothes. It draws about the traditional Indian ethos of recycling beautiful clothes and handing things down the generations albeit slightly touched-up. Doodlage's price band isn't the cheapest but the quality of its reused fabrics and its robust designs make it good value for money.

The prices start at about £50 upwards for a shift dress to about £80 for the bunny print jumpsuit. If you fancy a piece or two from this up and coming brand, head to Either Or Pune or check them out online at Not Just a Label. Also, hopefully this post and the lovely clothes will hopefully have inspired you to re-invent and up-cycle your own old clothes. Ann x


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